Development Intent
AtlasCroydonOfficersJoe Sales
Case officer · Croydon Planning

Joe Sales.

Active — last recorded decision May 2026

A case officer at Croydon with an approval rate of 56% across 395 decided planning applications, spanning 26 wards.[1] Decision speed and appeal performance publish when decision notices are ingested.

Planning officer395 decisions56% approvalSave
Croydon · ward map
Approval rate — by ward
Lower ~68%
Higher ~90%
ShowingAll years · subscriber →across all years on record — a period re-scopes the headline figures and the trend
At a glanceEach metric links to the investigation behind it
All investigations →
395
Applications
2020–26
Approval rate over time — tougher or softer 🔒Dashed line = London average
avg 81%69%202067%202169%202257%202329%202441%202550%2026
Approval-rate trend is subscriber dataSubscribe to see the trend →
What they decide — by application type
How they compareVersus peers
Approval rate56% · 67th of 83
higher is betterdashed = London avg
Decision time · publishes with decision notices
in development
Appeal overturn · publishes with decision notices
in development
How this officer decides — from their own reports176 officer reports parsed
10%
Approves despite concerns
of approvals record a documented reservation
8%
Negotiated approvals
approvals mentioning revisions/amendments
4%
"On balance" reports
reports using explicit balancing language
92%
Bespoke reasoning
of report text written for the case, not recited
What they write about — vs Croydon's average officer

Topic mentions per 1,000 words of their own report text (boilerplate stripped), indexed against all parsed Croydon reports. Attention, not stance.

Materials & detailing
1.44× borough avg
Character & heritage
1.27× borough avg
Energy & sustainability
1.25× borough avg
Outlook & amenity
1.24× borough avg
Transport & parking
1.12× borough avg

Mark = borough average (1×). Bar capped at 2×.

How they reason — coded from their reports

Sales's reports are precise on the Suburban Design Guide's numeric depth caps for rear extensions (typically a 3.5m maximum from the original building line), citing the specific SDG section number and the exact proposed depth before concluding excess. He also runs one of the more detailed tree-impact assessments, naming individual protected tree references (TPO numbers, tree tags like 'T2'/'T4') and root-protection-area impacts rather than describing tree loss generally, and is willing to refuse purely on tree/landscaping grounds even where design and amenity tests pass.

Observable habits

· cites the specific Suburban Design Guide section number and its numeric depth cap (e.g. 'Section 4.11 (Point 1)... generally limits extensions to a maximum depth of 3.5m') before concluding a proposed extension is excessive

· names individual protected trees by their TPO reference or survey tag (e.g. 'T2, a category B scots pine') and discusses root-protection-area impact specifically, rather than describing tree loss in general terms

· structures Access and Parking assessment around a formal car-parking-stress-survey outcome (percentage figures before/after) rather than a qualitative PTAL judgement alone

What their reports consistently look for

· the exact proposed extension depth in metres tested against the specific Suburban Design Guide section's numeric cap

· individually named protected trees and their root-protection-area impact, not a general statement of tree loss

· a completed parking-stress-survey percentage (before/after) for schemes proposing reduced or no on-site parking

Assigned Joe Sales on a live case?What they pay attention to, how they reason, and what their reports consistently look for — so you can address it before they raise it.Subscribe to unlock →
In their own words

The proposed rear extension will extend up to 6m beyond the original rear building line. This depth is beyond that provided for under Section 4.11 (Point 1) of the Croydon SDG, which generally limits extensions to a maximum depth of 3.5m from the original building line

20/00236/GPDO

there is currently a low parking stress of 18% on the street and that there will be a likely increase to 23% as a result of the proposed development

20/01691/FUL

Measured from 176 published Croydon officer reports written by this officer, with recited policy boilerplate stripped before any counting. These describe how this officer works and writes — they are not outcome predictions. Every quote is from a named public report.

Policy playbook — what this officer cites[3]

The policies this officer cites most in their own reports — times cited across 176 parsed reports. Whether refusals citing each survive appeal isn't traced per policy yet.

DM10Design and character
36 times cited
D3
14 times cited
DM25Sustainable Drainage Systems and reducing flood risk
11 times cited
T5
11 times cited
T6
10 times cited
DM28Trees
8 times cited
DM10.6
8 times cited
DM30Car and cycle parking in development
8 times cited
Which policies this officer leans on is subscriber intelligenceSubscribe to unlock →
Decisions by ward

Where this officer's caseload concentrates, 2020–26.[1] Click the map above to focus this page on a ward, or a row to open the ward.

Recent applications
Address
Reference
Type
Outcome
Date
26/00609/FUL
Full planning permission
Refused
2026-06-04
25/04070/FUL
Full planning permission
Approved
2026-05-14
26/00609/FUL
Full planning permission
Refused
2026-06-04
25/04070/FUL
Full planning permission
Approved
2026-05-14
Full application history locked
Subscribe to see all 395 decisions →
Consultants approved most— subscriber data
1. Jameson Architectural Surveyors
2. Extending My Home
3. CANOPY PLANNING SERVICES LTD
4. PLANS INK LTD
At a glance
OfficerJoe Sales
BoroughCroydon
RolePlanning officer
Experience
Applications395 (2020–26)
Approval rate56%
London approval avg81%
Who decides here
GovernmentMayor of LondonCouncilCommitteeOfficersDecisionsApplicantsInspectorate
Related investigations
When committees overrule officers like this one →
How often members depart from officer recommendations, and how those overrides fare at appeal.
How much gets decided without a committee →
The delegated share by borough and officer — where the real power over decisions sits.
Sources & method
  1. [1]Applications decided, approval rate, per-year trend and ward breakdown — London Borough of Croydon planning register and published decision notices, 2020–26. · methodology
  2. [2]Appeal overturn and decision-time benchmarks — Planning Inspectorate (PINS) appeal decisions and application date pairs; not yet computed per officer, shown as a dash until they are. · PINS appeals casework
  3. [3]Condition load — mean effective conditions attached to Croydon decision notices (grant/split), parsed from the published notice text; a borough figure, not yet split per case officer.
  4. [4]"How this officer decides", the policy playbook and all quotes — parsed from 176 published Croydon officer reports written by this officer, recited policy boilerplate stripped before counting; disposition text coded from their own reasoning with every quote machine-verified verbatim. Descriptive of how they work — not outcome predictions.
Methodology is published in full so every number is traceable to its primary source.