Development Intent
Case officer · Hammersmith And Fulham Planning

Sally Moorhead.

Last recorded decision Dec 2021 — no decisions in this record since

A case officer at Hammersmith And Fulham with an approval rate of 94% across 329 decided planning applications, spanning 11 wards.[1] Decision speed and appeal performance publish when decision notices are ingested.

Planning officer329 decisions94% approvalSave
Hammersmith And Fulham · ward map
Approval rate — by ward
Lower ~68%
Higher ~90%
ShowingAll years · subscriber →across all years on record — a period re-scopes the headline figures and the trend
At a glanceEach metric links to the investigation behind it
All investigations →
329
Applications
2020–21
Approval rate over time — tougher or softer 🔒Dashed line = London average
avg 81%94%202093%2021100%2022
Approval-rate trend is subscriber dataSubscribe to see the trend →
What they decide — by application type
How they compareVersus peers
Approval rate94% · 20th of 45
higher is betterdashed = London avg
Decision time · publishes with decision notices
in development
Appeal overturn · publishes with decision notices
in development
How this officer decides — from their own reports153 officer reports parsed
16%
Approves despite concerns
of approvals record a documented reservation
2%
Negotiated approvals
approvals mentioning revisions/amendments
3%
"On balance" reports
reports using explicit balancing language
76%
Bespoke reasoning
of report text written for the case, not recited
What they write about — vs Hammersmith And Fulham's average officer

Topic mentions per 1,000 words of their own report text (boilerplate stripped), indexed against all parsed Hammersmith And Fulham reports. Attention, not stance.

Noise & disturbance
2.1× borough avg
Privacy & overlooking
1.06× borough avg
Materials & detailing
1.05× borough avg
Transport & parking
0.87× borough avg
Outlook & amenity
0.78× borough avg

Mark = borough average (1×). Bar capped at 2×.

How they reason — coded from their reports

Moorhead's caseload is dominated by side/rear extensions and roof terraces along established terraces, and she is distinctive for citing MULTIPLE named comparable addresses with their own historic application references (often three properties in a single paragraph) to establish that a proposal continues 'the pattern of development' along a terrace, going further than a single-precedent citation. She engages closely with planning appeal decisions on the same or nearby terraces, quoting the inspector's own reasoning (e.g. on mass, height and 'unbalancing the relationship' of a terrace) as a basis for approving a similar scheme. On roof terraces she is attentive to screening lightweight/obscure-glazed materials as the mitigating factor when a terrace formally breaches the 45-degree line, rather than treating any breach as fatal.

Observable habits

· cites multiple (often three or more) named comparable addresses with their own historic application references in a single paragraph to establish that a proposal continues 'the pattern of development' along a terrace

· quotes a planning inspector's own appeal-decision reasoning (e.g. on mass, height and terrace balance) directly to support approving a similar current scheme on the same or a nearby terrace

· treats lightweight or obscure-glazed screening on a roof terrace as the mitigating factor that makes a formal 45-degree-angle breach acceptable, rather than any breach being automatically fatal

What their reports consistently look for

· whether several (not just one) named comparable extensions or terraces already exist along the same street, each citable by its own historic application reference, establishing a pattern of development

· whether a nearby or same-terrace appeal decision's inspector reasoning applies directly to the current scheme

· whether a roof terrace's screening is sufficiently lightweight or obscure-glazed to mitigate a technical 45-degree-angle infringement

Assigned Sally Moorhead on a live case?What they pay attention to, how they reason, and what their reports consistently look for — so you can address it before they raise it.Subscribe to unlock →
In their own words

the applicable terrace contains examples of second floor level roof terraces extending the entire depth, including no. 23 Archel Road (2015/00153/FUL) and no. 25 Archel Road (refused, appeal allowed 2011/02388/FUL)

2020/00518/FUL

The inspector also noted that a number and variety of extensions and alterations are evident to the rear of properties in Archel Road and neigbouring Chesson Road which now appear to contribute to the character of the area.

2020/00518/FUL

Measured from 153 published Hammersmith And Fulham officer reports written by this officer, with recited policy boilerplate stripped before any counting. These describe how this officer works and writes — they are not outcome predictions. Every quote is from a named public report.

Policy playbook — what this officer cites[3]

The policies this officer cites most in their own reports — times cited across 153 parsed reports. Whether refusals citing each survive appeal isn't traced per policy yet.

DC1Built environment quality and integration
143 times cited
DC4High standard of design for alterations and extensions
126 times cited
HO11Detailed Residential Standards
118 times cited
DC8Heritage and conservation: Buildings at risk
88 times cited
CC11Noise and Vibration Control for Developments
84 times cited
CC3Flood Risk Assessment Requirement
64 times cited
CC13Control of potentially polluting uses and environmental nuisance
62 times cited
CC4Minimising surface water run-off with Sustainable Drainage Systems
58 times cited
Which policies this officer leans on is subscriber intelligenceSubscribe to unlock →
Decisions by ward

Where this officer's caseload concentrates, 2020–21.[1] Click the map above to focus this page on a ward, or a row to open the ward.

Recent applications
Address
Reference
Type
Outcome
Date
2021/03517/FUL
Full Planning Application
Approved
2022-01-28
2021/03665/FUL
Full Planning Application
Approved
2022-01-24
2021/03517/FUL
Full Planning Application
Approved
2022-01-28
2021/03665/FUL
Full Planning Application
Approved
2022-01-24
Full application history locked
Subscribe to see all 329 decisions →
Consultants approved most— subscriber data
1. Mr Sonny Cook / Baily Garner LLP
2. Mrs K Cowan / Studio 136 Architects Ltd
3. Mr Stephen Tween / Design Solutions (London) Ltd
4. Mr architect nuspace / nuspace
At a glance
OfficerSally Moorhead
RolePlanning officer
Experience
Applications329 (2020–21)
Approval rate94%
London approval avg81%
Who decides here
GovernmentMayor of LondonCouncilCommitteeOfficersDecisionsApplicantsInspectorate
Related investigations
When committees overrule officers like this one →
How often members depart from officer recommendations, and how those overrides fare at appeal.
How much gets decided without a committee →
The delegated share by borough and officer — where the real power over decisions sits.
Sources & method
  1. [1]Applications decided, approval rate, per-year trend and ward breakdown — London Borough of Hammersmith And Fulham planning register and published decision notices, 2020–21. · methodology
  2. [2]Appeal overturn and decision-time benchmarks — Planning Inspectorate (PINS) appeal decisions and application date pairs; not yet computed per officer, shown as a dash until they are. · PINS appeals casework
  3. [3]Condition load — mean effective conditions attached to Hammersmith And Fulham decision notices (grant/split), parsed from the published notice text; a borough figure, not yet split per case officer.
  4. [4]"How this officer decides", the policy playbook and all quotes — parsed from 153 published Hammersmith And Fulham officer reports written by this officer, recited policy boilerplate stripped before counting; disposition text coded from their own reasoning with every quote machine-verified verbatim. Descriptive of how they work — not outcome predictions.
Methodology is published in full so every number is traceable to its primary source.