Development Intent
AtlasEalingOfficersGeorgina Heale
Case officer · Ealing Planning

Georgina Heale.

Active — last recorded decision May 2026

A case officer at Ealing with an approval rate of 80% across 56 decided planning applications, spanning 20 wards.[1] Decision speed and appeal performance publish when decision notices are ingested.

Planning officer56 decisions80% approvalSave
Ealing · ward map
Approval rate — by ward
Lower ~68%
Higher ~90%
ShowingAll years · subscriber →across all years on record — a period re-scopes the headline figures and the trend
At a glanceEach metric links to the investigation behind it
All investigations →
56
Applications
2023–26
Approval rate over time — tougher or softer 🔒Dashed line = London average
avg 81%71%202584%2026
Approval-rate trend is subscriber dataSubscribe to see the trend →
What they decide — by application type
How they compareVersus peers
Approval rate80% · 24th of 44
higher is betterdashed = London avg
Decision time · publishes with decision notices
in development
Appeal overturn · publishes with decision notices
in development
How this officer decides — from their own reports67 officer reports parsed
11%
Approves despite concerns
of approvals record a documented reservation
7%
Negotiated approvals
approvals mentioning revisions/amendments
2%
"On balance" reports
reports using explicit balancing language
68%
Bespoke reasoning
of report text written for the case, not recited
What they write about — vs Ealing's average officer

Topic mentions per 1,000 words of their own report text (boilerplate stripped), indexed against all parsed Ealing reports. Attention, not stance.

Character & heritage
2.21× borough avg
Materials & detailing
1.66× borough avg
Daylight & sunlight
1.59× borough avg
Bulk & massing
1.24× borough avg
Trees & landscape
0.87× borough avg

Mark = borough average (1×). Bar capped at 2×.

How they reason — coded from their reports

Heale is unusually explicit about weighing a design element AGAINST guidance while still finding it acceptable case-by-case ("though this is usually not permitted, however... in this instance, the height would be considered acceptable"), rather than presenting conclusions as automatic guidance-compliance. Her conservation-area reports for outbuildings assess siting relative to BOTH boundary lines and consistently state the resulting proportion of undeveloped rear garden remaining, treating garden-openness preservation as a discrete, quantified consideration.

Observable habits

· explicitly states where a specific design feature would "usually not [be] permitted" under standard guidance, then gives the case-specific reasoning for why an exception is justified here

· quantifies the proportion of rear garden that would remain UNDEVELOPED after an outbuilding/extension, treating garden-openness as its own discrete, numbered consideration rather than folding it into general character assessment

· assesses outbuilding siting relative to BOTH side boundaries individually with distance figures, not a single combined boundary-proximity judgement

What their reports consistently look for

· what this officer's reports consistently look for: an explicit statement of why a feature that would "usually not be permitted" is nonetheless acceptable in THIS specific case, rather than silently applying an exception

· what this officer's reports consistently look for: the numeric proportion of rear garden remaining undeveloped after the proposed outbuilding/extension is built

· what this officer's reports consistently look for: individual distance figures to BOTH side boundaries for a new outbuilding, not a single generalised boundary-proximity statement

Assigned Georgina Heale on a live case?What they pay attention to, how they reason, and what their reports consistently look for — so you can address it before they raise it.Subscribe to unlock →
In their own words

Though this is usually not permitted, however, the height of the single storey rear extensions at No, 68 ad 72 appears to be sited just below the cill. Therefore, in this instance, the height would be considered acceptable

254502HH

The proposed outbuilding would measure the full width of the garden, allowing little space between the outbuilding and both boundary lines, occupying the majority of the rear portion of the rear garden. The rear gardens along this portion of Fielding Road are green, open and undeveloped and are considered a significant characteristic of the garden suburb setting

253991HH

Measured from 67 published Ealing officer reports written by this officer, with recited policy boilerplate stripped before any counting. These describe how this officer works and writes — they are not outcome predictions. Every quote is from a named public report.

Policy playbook — what this officer cites[3]

The policies this officer cites most in their own reports — times cited across 67 parsed reports. Whether refusals citing each survive appeal isn't traced per policy yet.

D3
18 times cited
D4
18 times cited
HC1
9 times cited
D6
1 times cited
Which policies this officer leans on is subscriber intelligenceSubscribe to unlock →
Decisions by ward

Where this officer's caseload concentrates, 2023–26.[1] Click the map above to focus this page on a ward, or a row to open the ward.

Recent applications
Address
Reference
Type
Outcome
Date
262237HH
Householder
2026-05-28
260998HH
Householder
Approved
2026-05-27
262237HH
Householder
2026-05-28
260998HH
Householder
Approved
2026-05-27
Full application history locked
Subscribe to see all 56 decisions →
Consultants approved most— subscriber data
1. BPG Architects + Surveyors
2. John Rowan and Partners
3. Faluck Raman Patel
4. AH Architecture
At a glance
OfficerGeorgina Heale
BoroughEaling
RolePlanning officer
Experience
Applications56 (2023–26)
Approval rate80%
London approval avg81%
Who decides here
GovernmentMayor of LondonCouncilCommitteeOfficersDecisionsApplicantsInspectorate
Related investigations
When committees overrule officers like this one →
How often members depart from officer recommendations, and how those overrides fare at appeal.
How much gets decided without a committee →
The delegated share by borough and officer — where the real power over decisions sits.
Sources & method
  1. [1]Applications decided, approval rate, per-year trend and ward breakdown — London Borough of Ealing planning register and published decision notices, 2023–26. · methodology
  2. [2]Appeal overturn and decision-time benchmarks — Planning Inspectorate (PINS) appeal decisions and application date pairs; not yet computed per officer, shown as a dash until they are. · PINS appeals casework
  3. [3]Condition load — mean effective conditions attached to Ealing decision notices (grant/split), parsed from the published notice text; a borough figure, not yet split per case officer.
  4. [4]"How this officer decides", the policy playbook and all quotes — parsed from 67 published Ealing officer reports written by this officer, recited policy boilerplate stripped before counting; disposition text coded from their own reasoning with every quote machine-verified verbatim. Descriptive of how they work — not outcome predictions.
Methodology is published in full so every number is traceable to its primary source.